Laura Freeman

Laura Freeman is Frayonce's innovation hunter, always first in line for the latest fragrance launches and experimental scent concepts. With an insatiable curiosity for unusual ingredients and boundary-pushing compositions, she's the team member most likely to discover the next big thing before it hits mainstream. Laura's infectious enthusiasm for olfactory adventures has led her to champion everything from AI-created fragrances to perfumes made with lab-grown ingredients. Her readers know that if Laura's excited about something weird and wonderful, it's probably worth paying attention to.