Laura Freeman

Laura Freeman brings a globetrotting perspective to Frayonce.com, where she documents her fragrance discoveries from around the world. As a flight attendant, Laura has developed a unique approach to scent, exploring how fragrances transform across different climates and cultural contexts. Her popular travel diary series "Scents of Place" takes readers on olfactory journeys, from sampling rare attars in Middle Eastern souks to discovering boutique perfumeries tucked away on Parisian side streets. At Frayonce.com, Laura examines how altitude, humidity, and changing environments affect fragrance performance—knowledge gained from her experiences at 30,000 feet. She's particularly renowned for her expertise in travel-friendly fragrances and has developed a loyal following for her practical guides on building capsule scent collections for different destinations. Between flights, Laura documents how certain perfumes evoke specific cities and landscapes, capturing the essence of her travels through the language of fragrance. When not crossing time zones, she cultivates a collection of scent souvenirs that tell the story of her global adventures